Every project we work on goes through a three-stage process of translation, editing and proofreading (TEP) involving at least two specialist games linguists. At Alpha, we use native translators who are also passionate gamers so that your game is played and experienced as though it was created specifically for and in that language.

Transcreation is the process of combining localization with the creativity of subject matter experts to create an immersive real-world gaming experience that is unique and perfectly suited to each target language.

Alpha’s teams go beyond the idea of translating text to translate the emotion and atmosphere of the game in a way that is naturalistic rather than forced.

It’s the best way to create strap lines and advertising that mirror the world you’ve created, as well as ensuring that the character names and dialogue reflect both the in-game world and the structure and cultural connotations of the target language.

Our games transcreators have extensive industry experience, in-depth knowledge of the target audience, strong awareness of the local culture, and creativity in bucketloads.

At Alpha, our team of industry experts has the local knowledge you need to adapt your game for each of your target markets and create a truly immersive gaming experience in every localized version.

We offer a full consultation at the start of localization projects, and at every stage throughout the process. This can include anything from answering brief questions around a specific phrase or character name, to a full analysis of censorship laws in different countries and how that will affect the content of your game.

At Alpha, our team of developers combine their extensive industry experience with state-of-the-art translation tools to build the right workflow for each of our clients.

Our file handling and preparation processes are automated and structured in a way that saves both time and money, and can be seamlessly integrated into existing workflows.

And because we want our clients to use the tool that works for them, we don’t have mandatory service contracts with tool providers. Instead, our expert engineers will work with you to choose a tool and design a workflow that suits your specific requirements.

Localization isn’t just about getting the right words on screen; it’s also a question of finding the right voices to deliver the dialogue in a way that is natural and expands the immersive gaming experience.

Alpha’s multimedia and audio-visual teams manage the entire recording, dubbing and post-production process from start to finish. We also have access to a wide talent pool, so you can find the right voice for your characters.

Localization quality assurance involves testing a game in context to prevent localization errors from slipping through and disrupting the immersive experience of it.

At Alpha, our localization QA team tests the localized version of the product using the original test script and a specific locale-based script. We find and fix:

• Script bugs
• Inconsistencies
• Semantic and syntax errors

We provide localization QA as a standalone service for games that have been localized by third parties, and as part of our complete localization package.

Quality assurance is an important part of making sure that a game is completely ready for launch, both in terms of how it works (via functional quality assurance) and its language (linguistic quality assurance).

At Alpha, our specialist testers implement an analytical process utilizing real data and statistics to provide insight into where issues lie, whether these issues are consistent across all languages, and the optimal solution.

We carry out testing during the localization workflow as part of our end-to-end localization package, as a standalone service on third parties’ localized content, or on legacy content. So you can ensure that all your content meets the same high standards.