The ChinaJoy Experience

How Alpha Games paired up with Alpha Creative to connect to Chinese games publishers.
Navigating the challenges of Game localization

This post explores common localization roadblocks and solutions.
The pitfalls of pure Machine Translation in games

Find out how Games and MT can coexist.
Spellbound: The art of transcreation for Magic: The Gathering

Language plays a vital role in Magic: The Gathering, a trading card game with millions of fans around the world.
The Alpha Games guide to using pivot languages

Pivot languages are most useful when there are few available resources for a desired language pair, and serve to expedite localization.
Localizing video game narratives: How domestication and foreignization can impact the experience

An increased focus on narrative poses interesting challenges for game localization.
Game, set and localize. When the fans do the work for you.

When the target audience for your game steps in.
Taking games localization into print

Wizards of the Coast (WotC) is an American publisher of role-playing games, board games and collectible card games.